Raddon Report

Raddon Report

rr_2021.02.18
Thursday, February 18, 2021
Becky Summers

Using Data to Be More Precise

By: Becky Summers and Eric Wittekind

big da·ta

The Oxford Dictionary defines big data as extremely large data sets that may be analyzed computationally to reveal patterns, trends and associations, especially relating to human behavior and interactions. Sounds like what we all need, but it is easier said than done.

consumer_behavior_change
Thursday, September 17, 2020
Becky Summers

Are Financial Institutions Keeping Up With Consumer Behavior Changes?

The fact that non-financial institution disruptors are competing with banks and credit unions is nothing new. But COVID-19 has put that disruption on a fast track as these companies use their expertise in technology, consumer intimacy, operations and delivery to quickly deliver the financial services consumers want. To stay relevant and compete, financial institutions need to act on the lessons learned during the pandemic.

personalization
Thursday, July 16, 2020
Becky Summers

Reveal the Human Side of Data to Deliver the Personalization Accountholders Expect

By: Becky Summers, Strategic Advisor, and Joan Clark, Segmint, VP Product

There is a disparity between the level of personalized experience consumers expect and the actual personalized engagements banks and credit unions deliver.