Performance Analytics

Drive Actionable Insights for Profitable Growth

To thrive in the increasingly competitive world of financial services, you need information that enables the right strategies. Performance Analytics provides you with new product ideas, growth strategies, pricing insights, profitability measurement and actionable insights based on your institution’s unique data. Twice yearly, you’ll receive a detailed performance and opportunities report, customized for your financial institution by our team of analysts. In addition, your institution will have the opportunity to participate in workshops where you can review results for your organization. 

Comprehensive Analysis 

The performance and opportunities report is an extensive, semiannual diagnostic review of your institution’s operational and financial performance. Our goal is to help your institution identify and prioritize future efforts that will deliver the greatest revenue and growth benefits. In addition to providing household and financial data, Raddon analyzes the following areas of your organization:

Branch Optimization

Organizational Efficiency


Uplift Metrics

Share of Wallet

Performance Analytics helps financial institutions set goals and track progress. Hear more from ABCO Federal Credit Union.

Crystal Performance Awards

The Crystal Performance Award recognizes credit unions for achieving a top 10 ranking based on the Raddon Performance Index™, a balanced scorecard measurement of growth, income, efficiency and margin management. Each year, more than 500 credit unions are evaluated for the Crystal Performance Award through the Performance Analytics program. Each of the winners ranks among the top 2% to 3% of all credit unions analyzed by Raddon for two consecutive reporting periods.

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To be eligible for the Crystal Performance Award, a credit union must participate in the Performance Analytics program for an in-depth analysis of the credit union’s financials, sales, products and member household relationships. The top credit unions are recognized in two asset classes based on their performance: credit unions above $1 billion and below $1 billion in assets. By benchmarking performance against their peers, credit union leaders can understand their competitive advantages and develop more effective strategies and approaches to member service.

“The 2021 Crystal Performance Awards are especially significant this year; they are one of the best industrywide benchmarks for how leading credit unions fared during the pandemic,” said Bill Handel, general manager and chief economist for Raddon. “As we monitor the continuing effects of this period – including tremendous member adoption of digital tools – we are confident that our approach to measurement and metrics informing strategy will remain effective in building outstanding credit unions.”

2021 Award Winners:

Above $1 Billion in Assets 

  • Altra Federal Credit Union, Onalaska, WI
  • Community First Credit Union, Appleton, WI
  • Dupaco Community Credit Union, Dubuque, IA
  • Elevations Credit Union, Boulder, CO
  • GreenState Credit Union, Iowa City, IA
  • Logix Federal Credit Union, Burbank, CA
  • NavyArmy Community Credit Union, Corpus Christi, TX
  • Numerica Credit Union, Spokane Valley, WA
  • Robins Financial Credit Union, Warner Robins, GA     
  • Summit Credit Union, Madison, WI


Below $1 Billion in Assets

  • Extra Credit Union, Warren, MI
  • First Community Credit Union, Jamestown, ND
  • Frankenmuth Credit Union, Frankenmuth, MI
  • Hoosier Hills Credit Union, Bedford, IN
  • Marshall Community Credit Union, Marshall, MI
  • North Star Community Credit Union, Maddock, ND
  • Sacramento Credit Union, Sacramento, CA
  • Service 1st Federal Credit Union, Danville, PA
  • Superior Choice Credit Union, Superior, WI
  • Utah First Federal Credit Union, Salt Lake City, UT
  • Vermont Federal Credit Union, Burlington, VT


Get started with Performance Analytics from Raddon.

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