Raddon is an industry-recognized research firm that guides strategic decision making for banks and credit unions. Stay mindful of the latest financial industry research and analytics by reading the Raddon Report, the official Raddon blog.
May, 2023 | Bill Handel, General Manager and Chief Economist
Thursday, April 13, 2023 | Becky Summers, Thought Leadership and Strategic Guidance
Thriving financial institutions have certain strengths in common. First and foremost, they develop deep relationships with accountholder households by actively cross-selling their products and services to ensure an increased share of wallet and fewer single-product households – resulting in stronger household profitability.
Thursday, March 30, 2023 | Helen Acke McComiskey, Strategic Advisor
Born between 1965 and 1980, there are roughly 65 million Gen Xers in the U.S.; they are also known to many as the “middle child” generation because they are smaller in numbers compared to baby boomers and millennials. And, like many middle children, they have often felt overlooked by, well, everyone, including the financial services industry.
Monday, March 20, 2023 | Jenny Armistead, Strategic Advisor
The safety and soundness of the financial services industry is built on consumer trust and confidence. In an uncertain economy and seeing headlines of bank failures such as Silicon Valley Bank (SVB), Signature Bank and even bankrupt crypto exchange FTX, consumers’ level of confidence and trust has been reduced, in some cases rapidly. This decline in trust is similar to that of the Great Depression of the 1930’s and the Great Recession in 2008/2009 where fear and lack of confidence in the credibility of financial institutions eroded, causing a banking panic where accountholders rushed to withdraw their deposits, in some cases in significant amounts, thus causing institutions to fail. Even the largest of institutions are not immune to the powerful contagion of fear.
Thursday, March 2, 2023 | Alexandra Romjue, Senior Data Analyst
Millennials are not teenagers anymore. As often as Millennials and Gen Z get placed together when discussing generational patterns, let us not forget that Millennials alone account for about 72 million of the U.S. population. They also have recently surpassed the baby boomers as the largest generation and will continue to hold that slot for many years to come.
This generation, now in their 30s and 40s, are in desperate need of financial guidance. With many of them preparing for their children’s higher education expenses, purchasing a house while prices are at all-time highs, and thinking about retirement, it is no surprise that they want and need guidance on their financial future.
Thursday, February 16, 2023 | Alexandra Romjue, Senior Data Analyst
With the cost of living on the rise, it is not surprising that rate tracking has increased among credit union and banking consumers, especially among younger generations. If you were able to make money on your funds in your deposit accounts, that would be very appealing, right? Based on rate-tracking activity and the intention to switch financial institutions for better rates may not actually be the be-all and end-all of customer satisfaction.
Thursday, December 22, 2022 | Marcus Rothaar, Data Analytics Development Manager
Raddon recently hosted our final workshop of the year for participants in the Performance Analytics program, to review this quarter’s financial, profitability and growth results. With over 500 financial services executives registered for the event, it was a great opportunity to reflect on the year and look forward to what 2023 has in store. Over the course of two days, we polled those in attendance on a wide variety of topics. The results below offer insights into what is top of mind for financial institutions as the calendar rolls over to 2023.
Thursday, November 17, 2022 | Alexandra Romjue, Senior Data Analyst
So, what exactly are fintechs? Fintechs, a portmanteau of ‘financial technology’, are companies that are using cutting-edge technology to compete with traditional financial methods and services. Fintechs touch every part of financial services. They range from payments with well-known companies like Venmo and Zelle™ to lending superpower Rocket Mortgage, investing pioneers Acorns and Robinhood, and others venturing into crypto and beyond.
In fact, according to our most recent study on fintechs, as age decreases the number of fintech applications a consumer has increases. Gen Zers statistically have the highest number of fintech apps on their mobile devices for several services.
Thursday, October 13 , 2022 | Helen Acke McComiskey, Strategic Advisor
Quiet Quitting, or as it has been recently re-branded “Act your Wage” is a term and a movement that has lots of people talking these days. But what exactly are they talking about?
Despite what some generations might think, quiet quitting is not new, it’s been around for decades but social media has now made it more popular, and it was gone virtual and spread quickly. The notion of quiet quitting is employees, and specifically younger employees have become so disengaged with their job and employer that they are doing the bare minimum or less to fulfill their day-to-day job requirements. This, as we know, causes several problems for employers' quality of work suffering, increased conflicts between co-workers, missed timelines, the list goes on and on. What’s an employer to do?
Thursday, September 29, 2022 | Jenny Armistead, Strategic Advisor
When it comes to targeting and growing deposits with millennials, why do community banks and credit unions continue to deploy the “same old, same old” approach of launching a certificate of deposit (CD) special or adjusting their money market tier rates? Targeting a millennial with the same CD special campaign that worked for their Aunt Carol 20 years ago will not work.
Institutions that are serious about growing deposits with younger accountholders will need to rethink and innovate their deposit strategy. In this article, we will explore the behaviors and attitudes that millennial accountholders have regarding deposit accounts and their needs and expectations around savings and identify institutions that are disrupting the traditional deposit marketing strategy.
Thursday, September 15 , 2022 | Jody De Valk, Strategic Advisor
For banks and credit unions, a large chunk of their profits comes from their loan portfolios and the interest income realized from this core activity. Generally, lenders partner with one or all three national credit reporting agencies (CRAs): TransUnion, Experian or Equifax. This data is far less accurate in predicting creditworthiness for minority groups, largely due to limited credit histories. The use of alternative data is becoming more common, particularly when an applicant has little or no credit history. But how and where can lenders access alternative data?
Thursday, August 18, 2022 | Caroline Vahrenkamp, Program Manager, Raddon Research Insights
An institution’s household profitability may look very different when rates change rapidly. But that is not a reason to adjust strategy. The keys to high performance remain the same: effective cross-selling, deepening relationships, adhering to your long-term strategy.
This report will go over the importance of changing rates in relationship to the Raddon profitability model.
Thursday, August 4, 2022 | Marcus Rothaar, Data Analytics Development Manager
For our first in-person event in over two years, Raddon recently brought together many of the industry’s top leaders and visionaries for our invitation-only CEO Forum. More than 70 executives collaborated in Laguna Beach, California, for two days of engaging and interactive discussions about the opportunities and challenges facing the financial services industry. As Theo Curey, president of Credit Union Solutions at Fiserv, commented in his opening remarks, it was an impressive group of leaders representing a sizeable portion of the industry. Altogether, Raddon partners with credit unions representing more than 53 million consumers and 43 percent of the industry’s total assets. Join us as we reflect back on some of the key takeaways from the 2022 Raddon CEO Forum.
Thursday, July 14, 2022 | Jenny Armistead, Strategic Advisor
Community banks and credit unions continue to struggle to attract and engage Gen Z accountholders. Institutions that are afraid to try new strategies will continue to lose relevancy with younger consumers and limit their future growth potential.
Since a substantial portion of teens and young adults spend so much time on TikTok, financial institutions should use the channel in their marketing strategy – and meet young consumers where they are in an authentic way. Now is the time to leverage this unsaturated channel and take advantage of lower costs, higher reach, and greater engagement versus what is available through other, more saturated social media platforms. Learn from a credit union that has achieved success using this untapped channel.
Thursday, June 30, 2022 | Caroline Vahrencamp
The Federal Open Market Committee has once again increased the federal funds target rate – for the third time this year. The increase was a full 75 basis points, increasing the target rate from 0.125 percent to 1.675 percent in only three months. That is the fastest increase since 1994, signaling the Fed’s determination to manage inflation more aggressively.
While rates have not yet passed the peak of 2018–19, the rapid increase is noteworthy.
Financial institutions with deposits now face intense pressure from accountholders to raise rates, yet the billions of excess liquidity that entered deposits during the pandemic can make institutions question the right approach to deposit rate management. What is a depository institution to do?
Thursday, June 9, 2022 | Marcus Rothaar, Data Analytics Development Manager
As the Federal Reserve increases interest rates in an attempt to lower inflation, a confluence of factors point toward home equity growth opportunities for financial institutions. With dramatic changes in the mortgage market, soaring home values and a shift in market share among institutions competing in this space, what can your organization do to win its fair share of the market opportunity?
Thursday, May 26 , 2022 | Karen Kislin, Strategic Advisor
Why are so many people quitting their jobs, and what can financial institutions do about it? According to the Bureau of Labor Statistics, more people quit their jobs in 2021 than ever before, and the first quarter of 2022 show no signs of this trend slowing down. Understanding the “Why?” behind the workforce leaving is the first step for organizations in solving how to reengage the workforce. Reducing the degree of attrition and fostering an engaged employee base is achievable when leadership takes action to nurture a culture of trust.
Thursday, May 12, 2022 | James White
We have seen the landscape change at a lightning pace and in a myriad of directions due to this high investment threshold. Financial institutions are facing difficulty determining their biggest threats as this aggressive trend continues to evolve. As an industry, should we be concerned about financial wellness; buy now, pay later (BNPL), cryptocurrency; P2P payments; neobanks; or the next unknown? The answer is an unequivocal yes.
Thursday, April 28, 2022 | Helen Acke McComiskey
Money, lending money and borrowing money have historically been taboo discussion topics, but that should not be the case when it comes to a consumer’s financial institution.
Consumer financial wellness should be a top priority for financial institutions, but a lot of institutions merely pay lip service to the concept. What exactly does financial wellness mean anyway? Is that short-term financial wellness, long-term or somewhere in between?
Thursday, April 14, 2022 | Becky Summers
Financial institutions that are successful at using data can reap the benefits of more engaged accountholders to drive greater distinction from competitors. Data must be connected and used within the organization to answer strategic questions.
Thursday, March 31, 2022 | Caroline Vahrenkamp
Rising personnel costs, the pandemic and the changing transaction environment are pushing financial institutions into considering branch self-service kiosks. Consumers are following suit, though maybe not in the ways you’d expect.
Thursday, March 3, 2022 | Bill Handel
Each year Raddon makes a series of predictions as to what the upcoming year will hold for both the economy and the financial services industry. Prognostication can be a dangerous business, and many prognosticators hope that the previous year’s predictions are simply relegated to the dustbin of history without further review. However, integrity compels us to review what we wrote, so here are the Raddon Predictions for 2021 made last January and an analysis of the accuracy of each.
Thursday, February 24, 2022 | Jody De Valk
What do you get when you have raising global awareness of dire environmental issues, a crumbling national power grid predicated on expensive and dwindling fossil fuels, and unpredictable weather patterns that put tremendous pressure on existing systems?
In the financial services space, that adds up to opportunity.
Thursday, February 17, 2022 | Jan Trifts
Significant increases in both interest rates and home values are changing the real estate market. Mortgage refinancing that has dominated lending is beginning to disappear, and higher home values have driven up home equity values. Now is the time for a renewed focus on home equity lending and particularly on home equity lines of credit (HELOCs).
Thursday, February 10, 2022 | Caroline Vahrenkamp
Buy now, pay later (BNPL) programs have taken the country and world by storm, with balances expected to top $181 billion globally by 2022. The rapid rise represents both a threat and an opportunity for traditional lending institutions such as banks and credit unions, but moving into this space will bring its own unique set of risks, as well.
Thursday, February 3, 2022 | Bill Handel
While it may feel premature to talk about life after the pandemic while we remain in the midst of it, it is also important to look forward and to plan with an eye to the future. Despite the concerns many may currently harbor, the pandemic will end. There will be a point when life returns to “normal.”.
Thursday, January 27, 2022 | Jenny Armistead
This is the time of year when we reflect on accomplishments, strengths and opportunities for improvement. The same is true for financial institutions. If we look back on the past two years, we see the only constant has been change. Those institutions looking to improve and thrive in this environment will be those that embrace change and can proactively prepare for challenges, with a focus on minimizing risk and leveraging opportunity. One of the biggest changes impacting the financial services industry is the evolving overdraft and nonsufficient funds (OD/NSF) fee landscape.
Thursday, January 20, 2022 | Greg Ulankiewicz
There is a common expression that “failing to plan is planning to fail,” but simply having a plan does not guarantee success. Many financial institutions periodically go through the exercise of strategic planning. To do that effectively, it is important to have the right approach to developing your strategic plan.
Thursday, January 13, 2022 | Marcus Rothaar
Over the past year, small businesses transitioned out of survival mode and into a more optimistic position. In our latest Raddon Research Insights survey, 63 percent of small businesses said they expect sales to increase over the prior year, and nearly half expect the economy to improve.
That’s not to say everything is back to “normal.” Challenges from the COVID-19 pandemic persist, with supply chain shortages and hiring difficulties topping a long and varied list of challenges cited by small businesses in our survey.
Thursday, January 6, 2022 | Caroline Vahrenkamp
2020 and 2021 threw the consumer banking industry for a loop, and 2022 looks to be just as exciting. Four key strategic issues seem to deserve our particular focus.
Thursday, December 16, 2021 | Megan Cummins
Checking accounts are important to financial institutions for many reasons, and those reasons have shifted over time. Typically, financial institutions have valued checking accounts because:
Thursday, December 9, 2021 | Jan Trifts
The COVID-19 pandemic has resulted in fundamental changes in consumer spending patterns that, at least for now, continue as we begin to emerge from the crisis. Reduction in consumer spending and the resulting increased savings rate has led to double-digit deposit growth. This, combined with declining year-over-year loan growth, has driven loan-to-deposit ratios and net interest margins to decline significantly. By repackaging consumer loan products, financial institutions can drive additional lending and increase loan margins.
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