Winning Small Business Customers
Small business owners are cautiously optimistic about the future, and in some cases, even more optimistic than the national consumer. Opportunities for financial institutions will be significant, as more businesses seek loans and have growing needs for financial products and services. While major banks control a majority share of this market, Raddon finds small business owners are not overly loyal to the big banks, and smaller financial institutions actually capture a significant level of loyalty from the small business market.
In this comprehensive, 49-page Research Insight Study, Raddon examines how regional banks, community banks, and credit unions can compete with the largest banks for the small business market.
Read this study to learn how to win over small businesses, to demonstrate the understanding of business owners’ challenges, to have the expertise these customers need, and to deliver the technology, products, and services to help small businesses grow.