Research Studies

Beyond the impact of new technologies on consumer behavior, economic and market conditions have changed consumer attitudes toward saving and investing, prompting financial institutions to adapt their offerings as well. Raddon Research Insights explores consumer savings and investment behavior to help financial institutions pinpoint current sales and revenue opportunities.

As the Millennial generation has matured they have captured the ongoing interest of financial service providers, often overshadowing other generations. Members of “Generation Z” (born starting in the year 2000) will soon step into the spotlight as they begin to enter adulthood and take on financial responsibility.

As smartphones and tablets become more ubiquitous, the constant connectivity offered by these mobile devices offers consumers a widening array of capabilities and functionality. These devices are reshaping the human experience and empowering users in many areas of their lives.

Now that the Federal Reserve has begun a series of incremental interest rate increases, banks and credit unions are challenged to respond.  Consumers are expecting to see the rates of their deposits start to rise; institutions must balance this consumer expectation with the financial impact of rising funding costs, all while facing competitors who might be able to raise their rates more aggress