Supporting Small Businesses During COVID-19
The COVID-19 pandemic has caused turmoil and disruption to small businesses. Amid lockdown orders and shifts in consumer behavior, many small businesses have shifted to survival mode and are fighting to keep their doors open. Financial institutions have played a critical role in helping small businesses navigate the pandemic. This study explores the challenges and difficulties small businesses are facing during the pandemic and ways in which financial institutions can make a meaningful difference for small businesses now and create long-term loyalty among small business accountholders.