Small Business Insights: Technology Fueling Growth
As financial institutions continue in their efforts to attract new clients and keep their current customers, they should be careful not to overlook small businesses. With small business sales, profits, and hiring numbers on the rise, this segment may be in the market for products and services to help them maintain and grow their companies. Financial institutions that understand the needs of these potential clients and gear their messaging and offerings to them may be able to earn their business.
In this comprehensive, 68-page Research Insight Study, Raddon explores 1,200 small business decision makers and their perceptions, preferences, and intentions in what they are looking for in a financial institution—including accounts, services, loans—and how they’re likely to use them.