Small Business Insights: Expanding Your Reach
Small Business Insights: Expanding Your Reach, explores the latest in small business behavior and expectations.
While small business optimism remains relatively high, many small businesses are hesitant to take on additional debt, and are sticking with familiar financial institutions, even when others may offer better opportunities for loans, lines of credit, and enhanced checking and deposit account services. To expand their reach into this business demographic, financial institutions need to understand what motivates owners when making financial decisions for their small business. This 39-page study examines how owners manage the difficulties of running their businesses, from finding the easiest routes to loan approval to making the decision to venture into mobile banking or not.