Payments Insights: Rise of the Digital Pioneers
Financial consumers are a diverse group, and determining what they need and want is one of the biggest challenges facing today’s financial institutions. Focus too closely on Traditionalists, who may prefer face-to-face interactions with a bank teller at a local branch, and you might lose the Millennials who want the ability to deposit checks via an app on their smartphone. Play up your online banking features and those who prefer to pay by check could take their business elsewhere.
Read this 53-page Research Insight Study, to learn how Raddon examines consumer payment channel usage and service, along with the ways financial institutions can effectively engage their customers, both through technology and the branch.