Research

You are here

Payments Insights: Rise of the Digital Pioneers

January 8, 2018
Lynne Cornelison

Financial consumers are a diverse group, and determining what they need and want is one of the biggest challenges facing today’s financial institutions. Focus too closely on Traditionalists, who may prefer face-to-face interactions with a bank teller at a local branch, and you might lose the Millennials who want the ability to deposit checks via an app on their smartphone. Play up your online banking features and those who prefer to pay by check could take their business elsewhere.

Read this 53-page Research Insight Study, to learn how Raddon examines consumer payment channel usage and service, along with the ways financial institutions can effectively engage their customers, both through technology and the branch.

Price: 
$750.00

Inside the Report

Table of Contents: 

Executive Summary
3
Introduction
4
Today’s Banking Trends and Behavior
5
Financial Attitudes: Pioneers, Conventional, and Digital Consumers
8
Branch Behavior
11
Payment Channel Use
17
Online and Mobile Banking
27
Technology Activity and Banking
39
Social Networking and Financial Services
47
Conclusions
51
Survey Methodology
52

Sample Chart(s): 

Study Statistics: 

Date Published
January 8, 2018
Author
Lynne Cornelison
Study Length
53
Number of Charts
45
Price
$750