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Money on the Move: Mobile Banking Usage and Preference Trends

May 30, 2019
Lynne Cornelison and Andrew Vahrenkamp

Money on the Move: Mobile Banking Usage and Preference Trends, analyzes today’s mobile banking growth, what impacts mobile banking adoption, and the tools and features mobile bankers most value.

Financial institutions will be intrigued to learn how mobile banking impacts the relationship they have with their customers. Money on the Move investigates variances in mobile banking with generation and consumer segments, as well as whether increased mobile banking leads to increased loyalty or cost savings in delivery channels.

Price: 
$1,500.00

Inside the Report

Table of Contents: 

Executive Summary
3
Introduction
4
Demographic Trends in Mobile Banking Usage
5
Primary Institution Preference
7
Mobile User Segmentation: Frequency Matters
8
Financial Institution Interactions and System Usage
10
Mobile Banking Preferences
16
Impact of Mobile Banking on Financial Relationships
32
Non-Mobile Banking Users: Can They Be Converted?
38
Conclusion
44
Survey Methodology
45
About
47

Sample Chart(s): 

Study Statistics: 

Date Published
May 30, 2019
Authors
Lynne Cornelison and Andrew Vahrenkamp
Study Length
48 Pages
Number of Charts
43
Price
$1,500