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Generation Z: The Touchscreen Generation

November 19, 2019
Jane Handel

Generation Z: The Touchscreen Generation, examines how this generation’s unique experience growing up amid the rapid evolution of personal technology and the resulting surge in accessible information have shaped their preferences as consumers, especially in the financial services sphere.

This 52-page study investigates how Gen Z uses financial services and how that behavior has changed since Raddon’s last study in 2017. It also explores how as this younger generation comes of age, financial institutions will have to adapt to changing expectations to capture Gen Z’s business.

Price: 
$1,500.00

Inside the Report

Table of Contents: 

Executive Summary
3
Methodology
4
Generation Z in Context
5
General Concerns
6
Financial Expectations
8
Attitudes Toward Savings and Work
10
Relationship With Technology
14
Social Media Usage
17
Generation Z and Banking
22
Confidence in Personal Financial Knowledge
22
Primary Financial Institutions
23
Financial Product Usage
27
Potential Path for Financial Industry Disruptors
31
Banking Channel Usage
35
Payment Channel Usage
39
Mobile Payments
41
Payments via Social Media
43
Key Takeaways
44
Examples in Action
45
Financial Education
45
Relevant Products
45
Tools That Work
48
Part of the Process
49
Conclusions
49
Survey Methodology
50

Sample Chart(s): 

Study Statistics: 

Date Published
November 20, 2019
Author
Jane Handel
Number of Pages
52
Number of Charts
39
Price
1,500