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Deposits Insights: Rise of the Millennial Saver

November 24, 2020
Andrew Vahrenkamp

The twin blows of the fallen rate environment and the COVID-19 pandemic have rocked the savings world. Consumers, primed by need and falling rates, have become far more rate sensitive and open to moving funds than any time in recent history.

Institutions now face a margin crunch to go along with retention risk. Navigating rising consumer expectations will require a keen understanding of the most rate-sensitive populations. This study, conducted several months into the pandemic, considers how consumers have managed their savings in light of the pandemic and the rate environment.

Price: 
$750.00

Inside the Report

Table of Contents: 

Executive Summary
3
Introduction
4
What a Difference a Year Makes
4
Consumer Perceptions and Expectations for Deposits
7
Online Deposits
14
Rate Sensitivity at Record Levels
18
Investments
26
Strategic Implications for Deposit Management
31
Survey Methodology
33
About
35

Sample Chart(s): 

Bank and Credit Union Cost of FundsDeposit Product Ownership, by Consumer Segment

Study Statistics: 

Date Published
November 24, 2020
Author
Andrew Vahrenkamp
Number of Pages
36
Number of Charts
31
Price
$750