Deposit Insights: Rate-Seeking Roller Coaster
Deposit Insights: Rate-Seeking Roller Coaster explores the latest in consumer behavior and expectations when using deposit products.
Rates rocketing up and then plummeting down have heightened consumer activity and rate sensitivity. Opportunities remain for financial institutions to differentiate their deposit offerings. This 32-page study examines how banks and credit unions can succeed in a war for deposits, with particular focus on the rising importance of mobile offerings and product design.