Research

You are here

Deposit Insights: Rate-Seeking Roller Coaster

January 9, 2020
Andrew Vahrenkamp

Deposit Insights: Rate-Seeking Roller Coaster explores the latest in consumer behavior and expectations when using deposit products.

Rates rocketing up and then plummeting down have heightened consumer activity and rate sensitivity. Opportunities remain for financial institutions to differentiate their deposit offerings. This 32-page study examines how banks and credit unions can succeed in a war for deposits, with particular focus on the rising importance of mobile offerings and product design.

Price: 
$750.00

Inside the Report

Table of Contents: 

Executive Summary
3
Introduction
4
Fluctuating Rate Environment
4
Consumer Perceptions and Expectations for Deposits
7
Online Deposits
12
Product Design
16
Rate Sensitivity on the Rise
20
Strategic Implications for Deposit Management
28
Survey Methodology
29
About
31

Sample Chart(s): 

Study Statistics: 

Date Published
January 9, 2020
Author
Andrew Vahrenkamp
Number of Pages
31
Number of Charts
29
Price
$750