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Building a Better Product: Tradeoffs in Designing for Consumer Preferences

May 6, 2019
Andrew Vahrenkamp

Building a Better Product: Tradeoffs in Designing for Consumer Preferences, explores the product features that consumers prefer when evaluating key banking products.

Financial institutions often compare their product suite to their competitors, to understand how they fit on the supply side of the market. This 36-page study examines the demand side: when faced with a tradeoff – rate vs rewards, convenience vs no minimum balance – which attributes actually move the needle for consumers?

Price: 
$1,500.00

Inside the Report

Table of Contents: 

Executive Summary
3
Introduction
4
Savings Accounts
6
Checking Accounts
12
Certificates
18
Credit Cards
23
Home Equity Products
27
Conclusion
32
Survey Methodology
33
About
35

Sample Chart(s): 

Study Statistics: 

Date Published
May 2, 2019
Author
Andrew Vahrenkamp
Study Length
36
Number of Charts
11 Charts
Price
$1,500