Building a Better Product: Tradeoffs in Designing for Consumer Preferences
Building a Better Product: Tradeoffs in Designing for Consumer Preferences, explores the product features that consumers prefer when evaluating key banking products.
Financial institutions often compare their product suite to their competitors, to understand how they fit on the supply side of the market. This 36-page study examines the demand side: when faced with a tradeoff – rate vs rewards, convenience vs no minimum balance – which attributes actually move the needle for consumers?
In addition to the study, you will receive our Product Demand Analyzer, a unique spreadsheet tool which makes the findings of the study actionable for your institution. The analyzer will let you compare your products to those of your competition to see how they perform among different segments