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The 2020 Challenge: Primary Status and Demographics in the New Decade

October 30, 2020
Andrew Vahrenkamp

The COVID-19 pandemic has continued to put pressure on the U.S. consumer, impacting their banking behavior and expectations. Among the changes has been a hastening of already existing trends, like the transition to mobile banking. Oher changes are more subtle, like how consumers select a primary financial institution (PFI).

This study seeks to understand how consumers determine their relationship with their PFI and how the evolving demographics of 2020s U.S. should change how financial institutions approach consumer segmentation.

Price: 
$1,500.00

Inside the Report

Table of Contents: 

Executive Summary
3
Primary Financial Institution: Can Anyone Catch the Big Banks?
4
A New Segmentation For a New Decade
19
Conclusion
53
Survey Methodology
56
About
57

Sample Chart(s): 

Change in Primary Financial Institution Status Over TimePhrases That Best Describe the Primary Financial Institution, 2020, by Generation

Study Statistics: 

Date Published
October 30, 2020
Author
Andrew Vahrenkamp
Number of Pages
58
Number of Charts
31
Price
$1,500