The High-Income Market: Trends and Behaviors
As financial institutions work to meet their growth and earning objectives, developing deeper relationships with the customer, understanding their needs, as well as unique characteristics, is a strategic endeavor every organization attempts to accomplish. As consumer behavior, technology, policy and other market variables impact traditional financial service offerings, institutions will want to focus their time and effort on strategic areas that resonate with the high-income consumer segment.
In this 40-page Research Insights Study, Raddon explores the high-income market to take a closer look at this segment of the population, not only answering prevalent questions on their financial behavior and capturing macro-level market trends, but also diving deeper to create segments that capture unique characteristics within this part of the population. This study enables financial institutions to gain insight to better serve a portion of the consumer market that historically has split its business among multiple service providers.
Read this study and learn about:
- What type of institution is the primary financial provider for a high-income consumer?
- What products is this portion of the market using to save and to invest?
- Are they saving for retirement, and, if so, how?
- What are their financial goals?