Research Studies

Rate sensitivity peaked in 2020 with 68 percent of consumers willing to move funds for a 1 percent increase. While rate sensitivity is declining, the search for better returns helped drive a dramatic increase in non-retirement investing. This report examines deposit and investment trends to help financial institutions develop the right products and features for the right consumers. We also meas

More and more consumers are now using their cards to make purchases and pay bills digitally – without touching the actual card. Digital payments include use of bill-pay services, person-to-person (P2P) apps like PayPal and Venmo, stored value accounts like Amazon and Starbucks, and mobile payments like Apple Pay and Samsung Pay.

Financial institutions have developed an increasingly complex web of ways to interact with their accountholders.  Drawing upon Raddon’s history of identifying and analyzing market segments, this study gives a new perspective in how consumers use credit cards and delivery channels, identifying how those preferences determine balances, product selection, loyalty, and more.

When interacting with their financial institutions during the COVID-19 pandemic, either through delivery channels or payments, consumers quickened their transition to digital channels. Behaviors that had been steadily trending upward, like the increase in digital and online banking, accelerated during the pandemic.