Research Studies

As the nation continues to recover from the recession of 2006–2009, the demand for loans has started to increase, though the landscape has changed a bit. The types of loans consumers anticipate using is shifting from cars and mortgage refinance – both of which dominated during the recovery – to credit cards, equities and purchase mortgages.

Beyond the impact of new technologies on consumer behavior, economic and market conditions have changed consumer attitudes toward saving and investing, prompting financial institutions to adapt their offerings as well. Raddon Research Insights explores consumer savings and investment behavior to help financial institutions pinpoint current sales and revenue opportunities.

As the Millennial generation has matured they have captured the ongoing interest of financial service providers, often overshadowing other generations. Members of “Generation Z” (born starting in the year 2000) will soon step into the spotlight as they begin to enter adulthood and take on financial responsibility.

As smartphones and tablets become more ubiquitous, the constant connectivity offered by these mobile devices offers consumers a widening array of capabilities and functionality. These devices are reshaping the human experience and empowering users in many areas of their lives.