Tracy Jenkins is a senior level marketing professional with over 15 years in the financial services industry. As a strategic consultant, she develops strategic marketing plans to help financial institutions meet acquisition and growth objectives. Tracy specializes in using multiple marketing channels to reach new audiences and engage existing customers/members. She has extensive digital marketing expertise from her prior positions with Ally Bank, LendingTree and Wachovia (now Wells Fargo).
The digital space has evolved greatly since financial institutions first started using the email channel and testing online advertising in the early 2000s. Every year institutions must consider new social channels, allocate their paid online marketing spend to more places, and adapt to changes in Google algorithms that can make or break their websites’ search ranking, all the while seeing mobile views of their marketing campaigns steadily increase.