Raddon Report

You are here

Marcy Scanlin

Marcy Scanlin
Strategic Advisor

Marcy Scanlin, CFMP, has been a Strategic Advisor with Raddon for four years. She has worked as a financial services professional for 32 years, 17 of which has been working with hundreds of banks and credit unions in leveraging business intelligence data and technology. For the first 15 years of her financial services career, she was the Senior Vice President of Marketing for three financial institutions in New York State, and was a Raddon client. Marcy is one of the founding members of the CUNA Marketing Council. She is a graduate of the University of Florida, with a BS in Journalism, and worked in print and electronic editing, reporting and anchoring in Los Angeles, New York and Florida before entering financial services. 

Raddon Report author posts

Thursday, September 10, 2020
Marcy Scanlin

By: Marcy Scanlin, Strategic Advisor, and Jan Trifts, Strategic Advisor

When Benjamin Franklin said, “Out of adversity comes opportunity,” he couldn’t have foreseen how a highly contagious virus could substantially halt the economy in the country he helped found.

Fortunately, banks and credit unions worked alongside businesses to turn the opportunity presented by the federal government’s pandemic-era funding into a lifeline for many employers and their employees.

Thursday, August 6, 2020
Marcy Scanlin

Pandemic-forced branch closings and shifting demographics have highlighted and hastened the growing need for financial institutions to leverage market insights for acquisition, growth and retention. As strategic planning season approaches, it’s important to dedicate road maps and resources to reaching your best existing and potential consumers with timely offers through relevant channels.

Building long-term loyalty and high-value brand experiences depends on: