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Marcy Scanlin

Marcy Scanlin
Strategic Advisor

Marcy Scanlin, CFMP, has been a Strategic Advisor with Raddon for four years. She has worked as a financial services professional for 32 years, 17 of which has been working with hundreds of banks and credit unions in leveraging business intelligence data and technology. For the first 15 years of her financial services career, she was the Senior Vice President of Marketing for three financial institutions in New York State, and was a Raddon client. Marcy is one of the founding members of the CUNA Marketing Council. She is a graduate of the University of Florida, with a BS in Journalism, and worked in print and electronic editing, reporting and anchoring in Los Angeles, New York and Florida before entering financial services. 

Raddon Report author posts

rr_2021.05.20
Thursday, May 20, 2021
Marcy Scanlin

By: Marcy Scanlin and Caroline Vahrenkamp

With 46 percent of consumers anticipating applying for a loan this year, it’s more important than ever to get your share of the market before it cools. In lending, timing is everything: Knowing who is in the market for what NOW is how financial institutions gain, preserve and recapture the share that is increasingly going to the largest banks and virtual lenders.

To be in the right place at the right time with the right offer, your lending department needs to know:

OpportunityforSmalBusinesses
Thursday, September 10, 2020
Marcy Scanlin

By: Marcy Scanlin, Strategic Advisor, and Jan Trifts, Strategic Advisor

When Benjamin Franklin said, “Out of adversity comes opportunity,” he couldn’t have foreseen how a highly contagious virus could substantially halt the economy in the country he helped found.

Fortunately, banks and credit unions worked alongside businesses to turn the opportunity presented by the federal government’s pandemic-era funding into a lifeline for many employers and their employees.

rr_leveraging_market_insights
Thursday, August 6, 2020
Marcy Scanlin

Pandemic-forced branch closings and shifting demographics have highlighted and hastened the growing need for financial institutions to leverage market insights for acquisition, growth and retention. As strategic planning season approaches, it’s important to dedicate road maps and resources to reaching your best existing and potential consumers with timely offers through relevant channels.

Building long-term loyalty and high-value brand experiences depends on: