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Marcus Rothaar

Senior Research Analyst

Marcus leads Raddon’s Performance Analytics benchmarking program and small business research initiatives. Since joining Raddon in 1998, Marcus has been involved in developing, analyzing, and presenting the results of Raddon’s research and strategic analytics solutions. A frequent speaker at Raddon’s workshops for bank and credit union executives and other industry events, Rothaar provides actionable guidance and data-driven insights to help financial institutions drive growth and performance improvement.

Raddon Report author posts

Wednesday, April 6, 2016
Marcus Rothaar

In the process of gathering research and analyzing data for Raddon’s most recent report on the small business market, a number of interesting trends emerged that highlight just how different small business owners are from their retail banking counterparts.

Tuesday, November 24, 2015
Marcus Rothaar

Wedged between Black Friday and Cyber Monday, Small Business Saturday® annually encourages support of small and local businesses. It’s also a good time to look at what’s changed for small businesses – and what hasn’t – since Small Business Saturday was introduced five years ago.

Thursday, July 9, 2015
Marcus Rothaar

Raddon’s most recent survey of 1,200 small businesses reveals an intersection of lending attitudes and needs, which alternative lenders are taking advantage of. One out of 10 small business owners feel credit has dried up and financial institutions have stopped lending to small businesses.

Wednesday, April 15, 2015
Marcus Rothaar

You’d be hard pressed to find a product launch that generated as much buzz and excitement in the financial services industry as the announcement of Apple Pay™ last September. Heralded at the time by Apple CEO Tim Cook as the service that would replace the “fairly antiquated payment process” and “forever change the way all of us buy things”, Apple Pay set out to revolutionize the payments experience.

Wednesday, February 11, 2015
Marcus Rothaar

Of all the challenges facing small businesses today, the general health of the economy and the ability to continually attract new customers are the top two concerns, according to Raddon's Fall 2014 Small Business National Research survey.

Thursday, November 6, 2014
Marcus Rothaar

Being a consumer today is hard work.  The long list of do’s and don’ts to protect oneself from things like identity theft and credit card fraud is enough to overwhelm anyone.

Thursday, April 3, 2014
Marcus Rothaar

One clear result of the data and card breach at Target has been greater awareness and more of a push to speed up the adoption of EMV chip cards in the United States. As retailers make efforts to restore customer confidence that “this won’t happen again”, the mag-stripe card has become target number one.

Friday, January 31, 2014
Marcus Rothaar

When competing with other financial institutions for new commercial loan business, what are the primary factors that allow you to win the business?  Is the strength of your business bankers’ rolodex the primary driver of new business?

Thursday, June 6, 2013
Marcus Rothaar

Google recently announced a second round of “spring cleaning”, shutting down a number of older features and services. As mentioned in their blog post on the subject, they have now closed 70 such products in the last two years. One of the more noteworthy items on the closure list is Google Reader, the once popular web feed aggregator which purportedly allows users to stay up to date with their favorite websites and blogs all in one place. While Google recognizes that there is a loyal group of Reader users, the devotion is apparently not enough to overcome the declining usage and they will officially retire the product on July 1, 2013.

Monday, January 21, 2013
Marcus Rothaar

One of the more noteworthy developments in 2012 was the evolution of prepaid debit cards. Previously best known for their affiliation with b-list celebrities, prepaid debit cards attempted to become a little more mainstream with the introduction of cards from Chase, American Express, and Walmart. While these institutions attempt to shed the shadow cast by cards that charged consumers $99.95 a year just for the privilege of carrying a Kardashian in their back pocket, the two key strategic questions we’re typically hearing from community based financial institutions are...