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Marcus Rothaar

Senior Research Analyst

Marcus leads Raddon’s Performance Analytics benchmarking program and small business research initiatives. Since joining Raddon in 1998, Marcus has been involved in developing, analyzing, and presenting the results of Raddon’s research and strategic analytics solutions. A frequent speaker at Raddon’s workshops for bank and credit union executives and other industry events, Rothaar provides actionable guidance and data-driven insights to help financial institutions drive growth and performance improvement.

Raddon Report author posts

Thursday, August 16, 2018
Marcus Rothaar

“Alexa, what can financial institutions learn from Amazon’s brand strength?”

Alexa: “Sorry, I don’t know that one.”

Oh well, it was worth a shot. If she had answered, I could have cleared my afternoon. But alas, we have some research to help answer this question.

Thursday, May 3, 2018
Marcus Rothaar

Raddon recently wrapped up another round of workshops for participants in our Performance Analytics program. More than 1500 financial services executives attend these sessions each year to collaborate with peers and discuss strategies to improve performance.

Wednesday, April 4, 2018
Marcus Rothaar

Small business optimism has remained elevated in 2018 as business owners look to capitalize on improved economic and market conditions. This optimism is welcome news for financial institutions that are in a position to assist these businesses in meeting their growth goals.

Wednesday, November 29, 2017
Marcus Rothaar

For the last decade, marketers have been obsessed with trying to reach the elusive millennial consumer. The quest is not unwarranted, as the Millennial generation continues to make its presence felt on the financial services sector with each passing year.  But with the leading edge of Millennials now in their late thirties, this group is no longer the new kid on the block.

Thursday, October 12, 2017
Marcus Rothaar

Raddon Research Insights explores the outlook for the small business market and the opportunities for financial institutions to increase market share.

Tuesday, July 11, 2017
Marcus Rothaar

Small businesses that use community-based financial institutions are typically more loyal – and exhibit higher levels of satisfaction – than those that use larger national banks, according to Raddon Research Insights data. While many small businesses that use community-based institutions are likely to recommend their institution to others, mega-banks still dominate the small business market. Communication of capabilities is one way community banks and credit unions can help boost future market share.

Thursday, June 1, 2017
Marcus Rothaar

Small business optimism entered 2017 at levels not seen in more than a decade.  According to the National Federation of Independent Business’s (NFIB) Small Business Optimism Index, the December 2016 index score of 105.8 was an increase of 7.4 points above the November measurement (the NFIB scores are based on a 1986 average score of 100).  The large jump was driven by significantly more business owners expecting “better business conditions”.

Thursday, March 16, 2017
Marcus Rothaar

There are countless examples of digital technology contributing to the demise of businesses that did not evolve their business model fast enough to keep pace with the demands and preferences of the digital consumer. 

Taking Care of Business
Thursday, June 16, 2016
Marcus Rothaar

Consumers aren’t the only ones turning to mobile banking for anytime, anywhere access to financial services. According to the Fall 2015 Small Business National Research report by Raddon, nearly half of small businesses are using mobile to add a new dimension to their day-to-day operations, including on-the-go approvals and decision making.

Wednesday, April 6, 2016
Marcus Rothaar

In the process of gathering research and analyzing data for Raddon’s most recent report on the small business market, a number of interesting trends emerged that highlight just how different small business owners are from their retail banking counterparts.

Tuesday, November 24, 2015
Marcus Rothaar

Wedged between Black Friday and Cyber Monday, Small Business Saturday® annually encourages support of small and local businesses. It’s also a good time to look at what’s changed for small businesses – and what hasn’t – since Small Business Saturday was introduced five years ago.

Thursday, July 9, 2015
Marcus Rothaar

Raddon’s most recent survey of 1,200 small businesses reveals an intersection of lending attitudes and needs, which alternative lenders are taking advantage of. One out of 10 small business owners feel credit has dried up and financial institutions have stopped lending to small businesses.

Wednesday, April 15, 2015
Marcus Rothaar

You’d be hard pressed to find a product launch that generated as much buzz and excitement in the financial services industry as the announcement of Apple Pay™ last September. Heralded at the time by Apple CEO Tim Cook as the service that would replace the “fairly antiquated payment process” and “forever change the way all of us buy things”, Apple Pay set out to revolutionize the payments experience.

Wednesday, February 11, 2015
Marcus Rothaar

Of all the challenges facing small businesses today, the general health of the economy and the ability to continually attract new customers are the top two concerns, according to Raddon's Fall 2014 Small Business National Research survey.

Thursday, November 6, 2014
Marcus Rothaar

Being a consumer today is hard work.  The long list of do’s and don’ts to protect oneself from things like identity theft and credit card fraud is enough to overwhelm anyone.

Thursday, April 3, 2014
Marcus Rothaar

One clear result of the data and card breach at Target has been greater awareness and more of a push to speed up the adoption of EMV chip cards in the United States. As retailers make efforts to restore customer confidence that “this won’t happen again”, the mag-stripe card has become target number one.

Friday, January 31, 2014
Marcus Rothaar

When competing with other financial institutions for new commercial loan business, what are the primary factors that allow you to win the business?  Is the strength of your business bankers’ rolodex the primary driver of new business?

Thursday, June 6, 2013
Marcus Rothaar

Google recently announced a second round of “spring cleaning”, shutting down a number of older features and services. As mentioned in their blog post on the subject, they have now closed 70 such products in the last two years. One of the more noteworthy items on the closure list is Google Reader, the once popular web feed aggregator which purportedly allows users to stay up to date with their favorite websites and blogs all in one place. While Google recognizes that there is a loyal group of Reader users, the devotion is apparently not enough to overcome the declining usage and they will officially retire the product on July 1, 2013.

Monday, January 21, 2013
Marcus Rothaar

One of the more noteworthy developments in 2012 was the evolution of prepaid debit cards. Previously best known for their affiliation with b-list celebrities, prepaid debit cards attempted to become a little more mainstream with the introduction of cards from Chase, American Express, and Walmart. While these institutions attempt to shed the shadow cast by cards that charged consumers $99.95 a year just for the privilege of carrying a Kardashian in their back pocket, the two key strategic questions we’re typically hearing from community based financial institutions are...