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Lynne Cornelison

Research Analyst

Lynne joined Raddon in July of 2014. Prior to joining Raddon, she was a researcher at the Federal Reserve Bank of Chicago. Over the last decade, Lynne has been working with, and conducting, market research and financial analysis across various industries. In her current role as Research Analyst, Lynne contributes to the Raddon’s syndicated national research program, Performance Analytics, as well as other research initiatives. Lynne has a master’s degree from the University of Chicago.

Raddon Report author posts

rr_2021.08.19
Thursday, August 19, 2021
Lynne Cornelison

The Real Meaning of ‘PFI’ to Gen Z and Millennials

By Lynne Cornelison and Karen Kislin

Gen Z and millennials are becoming more detached from the notion that their primary financial institution (PFI) is simply where their most active checking account resides. Understanding the factors these generations use in selecting a PFI will enable financial institutions to deepen relationships and loyalty with these younger consumers.

rr_2020.12.17
Thursday, December 17, 2020
Lynne Cornelison

Can’t Touch This: Contactless Payments in the Pandemic and Beyond

By Lynne Cornelison and Greg Ulankiewicz

For years, “tap-and-pay” cards were a solution looking for a problem. COVID-19 has provided that problem, and contactless cards are finally having their day in the sun. Financial institutions that had not or only partially issued contactless cards prior to the pandemic were suddenly asking themselves: “Do we invest in a rapid rollout of contactless cards to all our accountholders, or will the utility of a more hygienic purchase experience fade among consumers if and when the pandemic is contained?”

Understanding the Non-Mobile-Banking, Smartphone-Owning U.S. Consumer
Thursday, November 21, 2019
Lynne Cornelison

Understanding the Non-Mobile-Banking, Smartphone-Owning U.S. Consumer

Financial institutions are aware it’s ideal to have their non-mobile banking customers and members use mobile banking. Raddon Research Insights has thoroughly researched and published data-driven strategic considerations on the depths of satisfaction, loyalty and value mobile bankers bring to their financial institutions.