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Lynne Cornelison

Research Analyst

Lynne joined Raddon in July of 2014. Prior to joining Raddon, she was a researcher at the Federal Reserve Bank of Chicago. Over the last decade, Lynne has been working with, and conducting, market research and financial analysis across various industries. In her current role as Research Analyst, Lynne contributes to the Raddon’s syndicated national research program, Performance Analytics, as well as other research initiatives. Lynne has a master’s degree from the University of Chicago.

Raddon Report author posts

Thursday, June 21, 2018
Lynne Cornelison

PFM: Finding the Value in the Tool That Provides Value

When considering innovations in financial technology and “big data,” one often thinks of personal financial management tools (PFM).  You might have heard of names like Mint, Quicken, and WalletHub; essentially, these are financial dashboards.  They are meant to provide the consumer functionality to seamlessly manage and monitor personal finances, regardless where their accounts are located.

Thursday, June 7, 2018
Lynne Cornelison

Financial Literacy: Is It Worth the Investment?

Financial experts on morning television – and American consumers in general – acknowledge that financial education is a valuable and important part of their economic health.  They admit that understanding personal financial concepts directly impacts their financial achievement.   Our latest research, however, finds American consumers barely participate in financial literacy programs.  Couple that low participation rate with the consumers’ inflated sense of their own financial literateness: any institution would question whether or not it’s worth the investment to offer a financial education

Thursday, May 10, 2018
Lynne Cornelison

Serving the Hispanic Market: Goals Get Results

I once heard someone say, big goals get big results, no goals get no results.  I’m paraphrasing, but the essence of the statement has always stuck with me, especially when researching Raddon’s recent publication, Effectively Serving the Hispanic Market. 

Thursday, March 22, 2018
Lynne Cornelison

Putting a Face to Your Facebook Efforts: Social Media’s Impact on Today’s Financial Decision Behavior

Social media is a staple of everyday life, and most financial institutions are spending time, money and effort to build their profile on social media.  In that light, Raddon explores the influence of social media on consumers’ financial decision process in our recent study, Payments Insights: Rise of the Digital Pioneers.

Thursday, April 27, 2017
Lynne Cornelison

Segmentation: The Key to Effective Deposit Management

A Raddon Research Insights recent study, Deposit Growth Strategies in a Rising Rate Environment, explores the unique dynamic with which many financial institutions find themselves challenged; growing deposits in a cost-effective manner without alienating their high-deposit balance households.  In an environment in which consumers are beginning to see an increasing array of options, this challenge is not an easy one.

Mobile Bankers Leading the Way in Omnichannel Usage
Wednesday, June 29, 2016
Lynne Cornelison

Mobile Bankers Leading the Way in Omnichannel Usage

Most people have become omnichannel consumers of financial services, particularly mobile banking users. Consumers adopt new channels as they emerge as complements to existing channels instead of replacing older delivery channels. ATMs did not supplant branches, just as online banking did not supplant ATMs, for example.

Tuesday, February 16, 2016
Lynne Cornelison

Technology’s Impact on Affluent Investing

Much of the banking technology focus has been on meeting consumers’ expectations for anytime, anywhere transaction accounts, payments and lending. However, according to a recent Raddon study of high-income investors, a financial institution’s technology capabilities can also impact whether it will attract an investor’s business.

Thursday, December 10, 2015
Lynne Cornelison

Financial Literacy: – A Valuable Experience for Your Consumer

Experiences increasingly trump material goods for many consumers. While this concept doesn’t bode well for retail sales this holiday season, it is a fresh, somewhat pleasant way to live. This trend may be moving to the financial services industry, as consumers, particularly millennials, place increasing value on an experience – financial education to help make more informed or effective decisions about money.

Thursday, November 5, 2015
Lynne Cornelison

Are Financial Institutions Ignoring the Needs of Baby Boomers?

In the financial service industry, today’s normal is to try and understand the mindset, attitudes and preferences of the millennial consumer. What products and services are millennials using for their financial transactions? What do they really want from their financial institution and are their financial needs being met?

Thursday, March 19, 2015
Lynne Cornelison

Are Your Business Customers Even More Susceptible to the “Disruptors”?

Developing deeper relationships with the customer is certainly not a new concept, but definitely an approach financial institutions should embrace in an effort to meet growth and earnings goals. This is particularly true for business customers’ needs.

Thursday, November 20, 2014
Lynne Cornelison

The Lending Opportunities Presented by Millennials (Gen Y)

Consumer loan demand continues to wane, financial institutions face earnings challenges, and anticipated interest rate increases loom on the horizon for 2015.  Yet in light of all of this, segments of the population are becoming more optimistic and looking for different ways to spend (and borrow).