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Karen Kislin

Strategic Advisor

Karen Kislin is a Raddon strategic advisor who works with clients to develop strategies and implement tactical recommendations that strengthen customer and member relationships. Prior to joining Raddon, Kislin was responsible for strategic planning, branding, advertising and communication efforts for a statewide credit union. She has firsthand experience utilizing Performance Analytics, MCIF, Relationship Survey and Market Area Analysis.

Raddon Report author posts

Thursday, May 17, 2018
Karen Kislin

Effective brand management requires developing a good relationship with your target. If I were to ask you, “Who makes up your ‘target market’,” I’m sure I would receive answers that include both existing customers and potential customers.

These are accurate responses, but how many of you would have included “employees” as a target market for your brand?

As marketing leaders, it is imperative that we think of brand management in the three pillars that make up our brand: Market, Customers and Employees. All three are critical to the strength of our brand.   

Friday, February 16, 2018
Karen Kislin

Don’t wait for the day your deposit dollars walk out the door to figure out how to stop them from leaving or how to get them back. Otherwise, you will lose valuable momentum in the wake of heightened deposit competition.

Thursday, September 7, 2017
Karen Kislin

The banking industry has seen its share of challenges over the past decade. Those challenges continue to be significant; especially as it relates to generating revenue. One area in particular is in growing non-interest income, thanks to challenges from the regulatory environment, changing consumer behaviors, and technology. As an industry, we need to optimize our overdraft and interchange income, as well as find new non-interest income opportunities. One opportunity lies within wealth management, or Investment Services.