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Julie Skuturna

Leader, Survey Services

Currently as the leader of Raddon’s survey programs, Julie Skuturna is committed to the design and development of survey programs that help clients understand their performance meeting customer needs, how to engage employees and build their brand.  During her 15-year tenure at Raddon, Julie has been instrumental in developing and leading various teams in the Research and Client Services areas.  Julie’s 20+ years of varied research experience includes roles specializing in sensory product testing, employee opinion research and consumer product development.  Julie holds a BS in Marketing from the University of Illinois and an MBA from the Graham School of Management.  Additionally, Julie possesses certifications as a Project Management Professional (PMP) as well as Business Analytics & Intelligence Management from the Keller Graduate School of Management.

Raddon Report author posts

Thursday, September 27, 2018
Julie Skuturna

Everyone appreciates a good recommendation.  Whether it’s a restaurant, a housekeeper or someone to help you with financing your home, we value a referral from a family member or friend.  Advocacy, defined as support or recommendation for a certain cause, can be such a powerful tool: it can not only get the word out about your business, but can also boost the overall financial performance of your organization.

Thursday, May 31, 2018
Julie Skuturna

If you are meeting your clients’ expectations, congratulations!  So are the majority of financial institutions.  Unfortunately, meeting expectations doesn’t do much for you in terms of customer advocacy or loyalty. 

Thursday, January 4, 2018
Julie Skuturna

Every marketing textbook will tell you how important a strong brand is for generating market share, but measuring that brand can be a tricky proposition.  A financial institution has long been able to understand its levels of awareness and favorability in its local market, but was a particular level good?  Bad?  Indifferent?  Relative to their peers, how strong should their brand be?

Thursday, September 28, 2017
Julie Skuturna

Raddon conducts a group research study three times a year for approximately 160 financial service organizations that range in assets from $250M to $5B.  At the beginning of each year, the survey is updated to include our standard key metrics as well as new and trending topics.  The first wave of nearly 30,000 responses has been processed and some interesting findings have emerged.

Thursday, March 23, 2017
Julie Skuturna

The financial services industry is growing at a fast pace even as the number of institutions declines.  Growth has become central to the ability to survive and thrive as economies of scale, due to technology, regulation, and other factors, continue to increase.  For most financial institutions the primary source of growth over the past eight years has been the existing customer base.  We have seen the share of the customer’s wallet grow substantially over the past several years.  This internal focus was critical in an economically challenged environment in which we found ourselves.  The challenge the industry faces today is shifting, however.

Thursday, October 13, 2016
Julie Skuturna

Understanding and measuring employee engagement can help your organization function at a higher level. In addition to facilitating camaraderie and teamwork, the benefits to the bottom line can be significant. In a recent study involving 37 financial institutions, Raddon found organizations that exhibited higher levels of employee engagement performed significantly better than those with lower employee engagement.

In the study, financial institutions exhibiting higher levels of employee engagement report: