Jenny has over 13 years of marketing and communications leadership experience within the financial services and healthcare industries. Her passion and experience are focused on helping organizations drive brand awareness, growth, and profitability through leveraging data analysis to implement successful digital marketing strategies. Jenny is dual certified in digital marketing from the Digital Marketing Institute and the American Marketing Association and earned a BSBA in marketing from Central Michigan University.
For over a decade, many financial institutions have struggled with attracting and engaging younger consumers. As older millennials (those born in the 1980s) are now heading into their 40s and the transfer of wealth is starting to take place, it is becoming critical for the future growth and sustainability of financial institutions to explore creative ways to engage this lucrative group.