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Jan Trifts

Strategic Advisor

Jan Trifts has worked with Raddon clients for over 12 years, developing strategies that strengthen their relationships with their customers and members. She has more than 30 years of experience in the financial services industry including marketing, marketing research, strategic planning, product development, training, customer support and account management. She was a client relations director at CashEdge, where she was responsible for the management of several leading banks. She also held a senior management position with Harland (Marketing Profiles Inc.), where she managed the customer support, account management, training and programming departments.

Raddon Report author posts

Wednesday, November 28, 2018
Jan Trifts

So many Raddon Report readers appreciated and shared my previous list of steps to retain deposits that I have created a new list of seven tactics and strategies. I hope you will find value in these ideas as well.

Thursday, October 11, 2018
Jan Trifts

A major topic of conversation at the September 2018 Performance Analytics workshops was the need for financial institutions to focus on deposit retention. Loan growth (9.9 percent) continues to outpace deposit growth (5.8 percent) as loan-to-deposit ratios increase. The average loan-to-deposit ratio is now in the mid-80s (a number of financial institutions exceed 100 percent).

Monday, January 22, 2018
Jan Trifts

Last week we published an article warning about pending changes in home equity lending due to the recently passed tax legislation.  In this article we wrote:

Thursday, January 18, 2018
Jan Trifts

Recent changes to the US tax code will affect homeowners with mortgage and home equity products in a number of ways. In this Raddon Report, we look at what has changed, who will be affected, the impact of the change on homeowners, and what institutions can do to market their mortgage and equity products in this new environment.

Wednesday, December 20, 2017
Jan Trifts

Anticipated loan demand is finally increasing after steadily falling since the financial crisis of 2007/2008.  Raddon’s 2017 national research indicates 28% of consumers anticipate opening a loan in the next 12 months.  This demand for loans has increased significantly from a low of 19% in 2015 and just 21% last year.  Home equities are among the products showing increasing demand.  The increase in demand is being fueled by rising home prices (up by one-third since 2009) and lower inventories of houses on the market.