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Eric Wittekiend

Strategic Consultant

Eric Wittekiend works closely with community banks and credit unions to help them drive top-line revenue. He is responsible for Raddon’s sales and service culture consulting engagements, focusing on sales metrics, sales tracking and measurement, and reporting systems to support management objectives. Before joining Raddon, he served as vice president of marketing research for a Chicago bank, where worked closely with front-line employees to maximize the performance of the sales organization.

Raddon Report author posts

Tuesday, November 8, 2016
Eric Wittekiend

When news of one bank’s aggressive sales quotas broke, many said it was an example of a best practice – coaching to the results – gone bad. In truth, any best practice can become a bad practice when done incorrectly.

A Tale of Two Managers

Consider the profile and practices of two manager personas:

Thursday, April 21, 2016
Eric Wittekiend

Emerging technologies are driving down routine branch transactions at most financial institutions, prompting numerous service calls to call centers. Quickly and efficiently solving issues is the primary focus of most call centers. During periods of excess capacity, one financial institution, ABNB Federal Credit Union in Chesapeake, Virginia, was able to go beyond problem-solving to turn their call center into a revenue-generating business unit.

Thursday, August 13, 2015
Eric Wittekiend

Following the launch of a sales culture transformation initiative in conjunction with Raddon and the Center for Practical Management, Kohler Credit Union, a $285 million credit union based in Wisconsin, has achieved impressive results