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Andrew Vahrenkamp

Senior Research Analyst

Andrew Vahrenkamp is responsible for Raddon Research Insights, Raddon’s national consumer research program.  A former finance and marketing executive in the credit union industry, he uses his 20 years of experience to find trends and patterns in consumer behavior and to develop solutions for institutions, particularly in their strategic planning, product development, and marketing strategy.

Raddon Report author posts

Thursday, October 5, 2017
Andrew Vahrenkamp

At Raddon, we often state that age and income are the best predictors for how a household will consume financial services.  Where someone is in their life determines whether they are a young borrower or an older saver, better than their generation does.  After all, Baby Boomers might be depositors looking for retirement now, but forty years ago, they were the ne’er-do-well young borrowers discoing on Saturday Night Fever.

Thursday, August 31, 2017
Andrew Vahrenkamp

While conventional wisdom seems to suggest that mobile banking will finally end the need for brick-and-mortar locations, our latest Raddon research suggests otherwise.  Andrew Vahrenkamp explains why.

Friday, August 25, 2017
Andrew Vahrenkamp

Many financial institutions are starting to think about future growth in their strategic planning.  As they consider growth opportunities, five big questions have come to the fore.  We’ll look at each in turn, but to get all the insights, you’ll have to come to our inaugural Raddon Research Conference this November! 

Thursday, August 17, 2017
Andrew Vahrenkamp

The ubiquity of Internet-capable mobile devices and the evolution of this technology in the banking realm present new challenges and opportunities for financial institutions. As financial institutions continue to make significant investment in mobile banking technology, the industry’s primary imperatives are twofold: Growth and retention.

Thursday, August 3, 2017
Andrew Vahrenkamp

On a regular basis, experts of all sorts take to the media to chastise “the kids” for being immature and frivolous. To hear them tell it, Millennials are destroying the very fabric of civilization.  When not mocking them for participation ribbons (of which, as a Gen X kid, I have a vast collection), the experts are blaming Millennials for not saving enough, for spending uncontrollably, and for not adequately considering their future. 

Thursday, May 11, 2017
Andrew Vahrenkamp

Eighty-four percent (84%) of American consumers own some type of credit card, according to our latest Raddon Research Insights study (Lending Insights: Promoting Growth in a Challenging Lending Environment).  It is the only loan product, besides student loans, that has not seen diminished usage since the Great Recession. 

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