Raddon Report

Raddon Report

Thursday, October 18, 2018
Karen Kislin

A sample of mission statements from banks and credit unions – describing what they are doing today, what their reason is for existing – would reveal some consistent themes. You’d see phrases like “committed to improving the quality of life of the communities we serve,” “helping customers succeed financially” or “delivering superior returns for our employees, customers and shareholders.”

Thursday, September 27, 2018
Julie Skuturna

Everyone appreciates a good recommendation.  Whether it’s a restaurant, a housekeeper or someone to help you with financing your home, we value a referral from a family member or friend.  Advocacy, defined as support or recommendation for a certain cause, can be such a powerful tool: it can not only get the word out about your business, but can also boost the overall financial performance of your organization.

Thursday, September 20, 2018
Becky Summers

Raddon research indicates that for customers who are highly-loyal, the attributes associated with the customer experience that are differentiating are those that involve interacting with employees.  The data suggest that these attributes, including employee skill, understanding of products and services, politeness/friendliness, understanding  issues, accuracy and approachability, are all contributing factors to the strong relationship with the highly-loyal segment.

Wednesday, March 7, 2018
Rebecca Oeltjenbruns

Every successful leader knows that sales growth becomes possible when the organization’s vision drives the culture. Many financial institutions misinterpret the drive to achieve sales growth as the organization’s vision. When this happens, selling becomes the vision and service becomes lost. It doesn’t matter what industry you’re in either. If your organization does not clearly focus its vision on service, no amount of effort and expense at creating a dynamic, results-based sales culture will bring long-lasting growth or success.