Raddon Report

Raddon Report

Thursday, September 12, 2019
Andrew Vahrenkamp

It’s that time of year! Time to prepare for next year and to plan for the annual Raddon Conference, held in Chicago on November 4th to 6th. Given all the uncertainty about the economy and rate environment, we hope to shine a light on the way forward for you. Here are five big strategic questions for us to answer as we plan for 2020:

Thursday, August 15, 2019
Andrew Vahrenkamp

It is difficult, if not impossible, to serve customers in any industry without understanding how they view your company, products and service. The customer experience (or member experience for the credit union industry) is paramount for ensuring repeat business, and as we know from our Performance Analytics program, institutions that get repeat business are most likely to be high performers.

Wednesday, May 22, 2019
Andrew Vahrenkamp

Marketers and product managers at financial institutions know that a product’s features and benefits can make or break that product. As a result, institutions spend significant time and energy measuring their products’ fit in the competitive landscape.

Tuesday, January 22, 2019
Andrew Vahrenkamp

A significant factor in building an institution’s brand is the culture generated by its employees. Managing employees was a key element in several popular breakout sessions at this year’s Raddon Conference. Here are six key takeaways on the topic.

Thursday, December 6, 2018
Andrew Vahrenkamp

What a Conference!

Another Raddon conference is in the books, and what an event it was! So many factors came together to make it exceptional – insightful keynote speakers, engaging breakout sessions, Raddon Rocket cocktails, reasonably good Chicago weather – that everyone involved had a blast.

If you didn’t make it this year, be sure to plan for next year’s event. In the meantime, here are seven key takeaways from the 2018 conference about the industry and the economy.

Thursday, September 27, 2018
Julie Skuturna

Everyone appreciates a good recommendation.  Whether it’s a restaurant, a housekeeper or someone to help you with financing your home, we value a referral from a family member or friend.  Advocacy, defined as support or recommendation for a certain cause, can be such a powerful tool: it can not only get the word out about your business, but can also boost the overall financial performance of your organization.

Thursday, August 23, 2018
Andrew Vahrenkamp

We are approaching strategic planning season again, and the competitive environment has not simplified for most financial institutions.  This business never seems to get easier, does it?  As institutions try to balance growth and profitability, here are five big questions to consider.  To get our full insights in each of these areas and much more, consider attending our second annual Raddon Conference this November 5-7 in Chicago!

Thursday, May 31, 2018
Julie Skuturna

If you are meeting your clients’ expectations, congratulations!  So are the majority of financial institutions.  Unfortunately, meeting expectations doesn’t do much for you in terms of customer advocacy or loyalty. 

Thursday, May 17, 2018
Karen Kislin

Effective brand management requires developing a good relationship with your target. If I were to ask you, “Who makes up your ‘target market’,” I’m sure I would receive answers that include both existing customers and potential customers.

These are accurate responses, but how many of you would have included “employees” as a target market for your brand?

As marketing leaders, it is imperative that we think of brand management in the three pillars that make up our brand: Market, Customers and Employees. All three are critical to the strength of our brand.   

Wednesday, March 7, 2018
Rebecca Oeltjenbruns

Every successful leader knows that sales growth becomes possible when the organization’s vision drives the culture. Many financial institutions misinterpret the drive to achieve sales growth as the organization’s vision. When this happens, selling becomes the vision and service becomes lost. It doesn’t matter what industry you’re in either. If your organization does not clearly focus its vision on service, no amount of effort and expense at creating a dynamic, results-based sales culture will bring long-lasting growth or success.