Grappling With Mobile Banking Engagement Issues

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Grappling With Mobile Banking Engagement Issues

August 17, 2017
Greg Ulankiewicz

As smartphones and tablets become more ubiquitous, the constant connectivity offered by these mobile devices offers consumers a widening array of capabilities and functionality. These devices are reshaping the human experience and empowering users in many areas of their lives.

Raddon’s latest study recognizes the impact that this technology has had on the banking industry and discusses the new challenges and opportunities for financial institutions, as customer expectations are transformed and the traditional banking business model is further disrupted.

Key areas to be addressed include:

  • How mobile bankers differ from non-users
  • How using mobile banking changes the consumer’s perceptions and preferences
  • Whether mobile banking is “killing” the brick-and-mortar branch
  • How mobile banking impacts profitability, cross-sales, retention, and loyalty
Price: 
$1,500.00

Inside the Report

Table of Contents: 

Introduction
5
Smart Device Ownership and Mobile Banking Service Demography
6
Digital Engagement and Integration
15
Mobile Banking Service Functionality and Feature Usage
27
The Value of Mobile Banking Engagement
38
Barriers Preventing Mobile Banking Service Usage
49
Conclusion
52
Survey Methodology
53
About Raddon
55

Sample Chart(s): 

Study Statistics: 

Date Published
August 17, 2017
Author
Greg Ulankiewicz
Study Length
55 Pages
Number of Charts
35
Price
$1,500