Grappling With Mobile Banking Engagement Issues
As smartphones and tablets become more ubiquitous, the constant connectivity offered by these mobile devices offers consumers a widening array of capabilities and functionality. These devices are reshaping the human experience and empowering users in many areas of their lives.
Raddon’s latest study recognizes the impact that this technology has had on the banking industry and discusses the new challenges and opportunities for financial institutions, as customer expectations are transformed and the traditional banking business model is further disrupted.
Key areas to be addressed include:
- How mobile bankers differ from non-users
- How using mobile banking changes the consumer’s perceptions and preferences
- Whether mobile banking is “killing” the brick-and-mortar branch
- How mobile banking impacts profitability, cross-sales, retention, and loyalty