Reach Consumers at the Right Time With Predictive Analytics
Understand and Anticipate Consumer Needs Through Data-Driven Marketing
Today’s consumer demands and expects a relevant and personalized experience at every touchpoint, anytime. They expect their financial institution to understand and even predict their next major life event and look for help to make smart financial decisions.
Predictive Analytics from Raddon effortlessly combines the complex functions of predictive analytics, dynamic campaign management, personalized multichannel message delivery and actual ROI measurement in a fully managed monthly subscription service tailored specifically for financial institutions.
By leveraging transaction, lifestyle and other behavioral data – which grows smarter over time – Predictive Analytics uses predictive models to help you truly understand and even anticipate the needs of individual consumers and instantly serve them highly-relevant, personalized experiences at precisely the moment they need it most.
- Key Lifestyle Indicators® (KLIs) – KLIs activate all your consumer data to deliver personalized experiences to individual consumers triggered in near real-time across both digital and physical channels
- Near Real-Time Predictive Analytics – Without ever receiving Personally Identifiable Information (PII), this tool will unify and ingest 13-to-24 months of your financial institution’s siloed first-party data in near real-time to make it immediately actionable
- Multichannel Message Delivery – With our “always on” delivery, you can continuously serve targeted messages to only those individuals with the right mix of KLIs, determined in partnership with the overall strategy of your financial institution
- ROI Measurement and Dashboards – Detailed and comprehensive measurements provide instant highlights in dashboards tailored to new product openings, Face Value of all aggregated products opened and the Economic Value of each product opened as well as marketing efficiency, client engagement and new client acquisition
- Support for Your Team – As part of your monthly subscription, Raddon assigns a senior client advisor to help you and your organization with KLI-targeted strategy, campaign management and delivery as well as sharing campaign results as part of the monthly service