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Enhance Campaign Results With Demographic Marketing Data

Raddon delivers customized demographic marketing data available to help you provide the right products to the right customers and prospects at the right time.

  • Target customers and prospects who are likely candidates for deposits, loans, credit cards and other products
  • Identify financial behaviors to uncover new opportunities
  • Enhance campaign results through the ideal combination of email, mail, telemarketing and social media to maximize direct marketing results
  • Rely on our meticulous database hygiene to reduce costs and improve your results

Consumer Demographics

Our analysis and segmentation is enriched with high-quality, relevant lifestyle data and exceptionally high demographic data append match rates to help you target the right customers with the right messages.

Leverage Your Customer Base

Cross-sell campaigns should utilize a combination of internal and external data to produce the best results. By appending detailed financial demographics to your customer records, we help you maximize your cross-selling efforts.

Business Demographics

We confirm the accuracy of your business data so your sales and marketing efforts get the best results.

Prospect Lists

Spending limited funds on bad data can seriously impact the effectiveness of your campaigns. We can target prospects as broadly or narrowly as you require, and enable you to pinpoint financial behaviors. 

Prescreen Triggers 

Target customers and prospects who meet your underwriting criteria when they’re in the market for a loan. We enable you to target existing customers, potential customers or a combination of both based on customized financial criteria including geography, credit scores, home ownership and loan-to-value on mortgages.

Raddon Segmentation Append

Appending and/or refreshing your customer and business databases with the Raddon segmentation scheme allows you to know which customers are most likely to apply for an auto loan, use online banking or open a business line of credit. 

Look-alike Reports 

We sharpen your campaign targeting efforts by identifying customers and prospects with characteristics similar to those of your most profitable customers.

Read more about our Demographic Marketing Data