How Your Brand Fuels Growth - 2018 Brand Benchmark Study
Please join Bill Handel, Raddon's Vice President Research and Chief Economist, discuss highlights from the 2017 Brand Benchmark Study. This groundbreaking study reflects sentiment from over 20,000 consumers representing 46 markets across the United States. Results provided insight on how various financial institution-specific brands resonated within their communities. This study revealed the true brand strength of the industry and provided participating institutions with the ability to evaluate their brand strength against their peers.