Marketing Planning

Raddon strategic advisors partner with your leadership team to develop a comprehensive strategic marketing plan based on your institution’s vision. We deliver a detailed marketing plan with strategies and tactics for each medium, including online and offline advertising, direct mail, email and social channels.

Direct Mail and Email Marketing

Raddon specializes in both consumer and small business communications, including deposit, card, lending, credit, wealth management and insurance lines of business. We will recommend specific campaigns based on your growth goals, such as:

• Acquisition campaigns
• Existing relationship expansion with upsell and cross-sell campaigns
• Valued account utilization and retention

Every initiative begins with using our unique expert approach to targeting, which includes mining your database, householding, segmentation, opportunity identification, list management and market/custom analytics.

Raddon provides detailed tracking and measurement of your marketing campaigns with the goal of continuous gains in household balances and profitability. We continually refine list criteria and marketing messages to improve response rates and maximize ROI.

Marketing Campaign Options

In addition to the direct marketing strategy, planning and expert targeting, Raddon offers marketing campaign options that can be used individually or in combination, depending on your needs. These options include:

• Direct Mail Copywriting and Design
• Direct Mail Print, Personalization and Mailing Services
• Email Creative and Deployment
• Inbound and Outbound Call Center

Brand Awareness & Development 

A brand engagement begins with an in-depth, customized Brand Benchmark Study that measures consumer awareness of your institution and provides critical information measuring the effectiveness of media exposure and advertising messages. We analyze learnings; develop brand proof points; and provide in-depth, customized recommendations for capitalizing on your brand strengths and improving on areas of opportunity.