The right business decisions require reliable intelligence, whether you’re targeting the best audience for your next loan campaign or developing a strategy to improve cross sales. Integrator Advance™ is a next-generation marketing analytics platform that offers advanced capabilities including research-based segmentation, cross-sell intelligence, campaign management and management reporting.
Leveraging your Raddon research data, Integrator Advance creates a 360-degree view of business opportunities and challenges through a strategic combination of profitability analysis, market analysis, accountholder survey results, consumer product trends and data regarding service quality and share of wallet. It includes benchmarking and analytics, direct marketing campaign process and support tools, simplified querying and reports, and platform management tools in a single solution. Graphical dashboards and data visualization tools help keep management and staff informed of changes in accountholder behavior. Your institution can deploy Integrator Advance onsite or access it in a service bureau environment.
Identify and prioritize recommendations that will have the greatest impact on performance
Query and report
on custom segmentation schemes and user-defined data fields using your own criteria
Track, measure and report on multiple marketing campaigns
Plot customers by geographic region to identify the best branch or ATM locations
Capture campaign responses, new customers, and new accounts with daily updates
Run multi-level queries with sorting, sampling, merge/purge and cross-period analysis features
Streamline queries with predefined segments based on Raddon research and analysis
Every Integrator Advance client benefits from our strategic advisor service. Working as an extension of your team, your strategic advisor will help you identify opportunities for growth and improved performance through an assessment of your performance analytics, competitive landscape, past financial and marketing performance, and annual goals and objectives. Your strategic advisor will also help you develop an actionable, achievable marketing plan using your organization's strategic plan and goals as the basis for direction. In addition, your strategic advisor will bring you the latest industry updates and knowledge that we receive exclusively from our client base and our research.