Raddon has been measuring advocacy of accountholders at our client organizations for more than 30 years. Our rich history of proprietary, performance-correlated metrics stands the test of time. Organizations participating in our group survey programs tend to perform 33% better than those that don’t.
Our industry peer comparisons, trends and proprietary benchmark data provide an added layer of perspective that no other provider can match. Participants use this information to gauge performance and prioritize their improvement efforts.
Raddon strategic advisors are experienced industry experts who apply their knowledge, insights and practical experience to help your organization understand your research findings, highlight your strengths and opportunities, and set goals.
The Relationship Survey is your key to understanding the household relationships within your accountholder base. Results show you how to improve existing relationships, build loyalty and maximize the revenue potential for key accountholder segments.
Employee opinions and engagement affect internal productivity and influence bottom-line performance. This survey helps you identify areas for improvement and focus future training and development efforts on areas that will improve accountholder satisfaction and loyalty.
Our Touchstone Metrics program allows you to consistently monitor what is happening within your organization to ensure that you are delivering what your brand has promised. As an ongoing assessment of the consumer experience, the Touchstone Metrics program includes the tracking of key metrics that correlate with higher levels of loyalty and advocacy.
The Brand Benchmark Study measures your brand strength against that of your peers in similar markets. Results provide insight on how your brand is resonating within your markets and help to uncover areas of opportunity. Knowing the perception of your brand within your market is critical to sustained growth.