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Leverage Our Marketing Services to Achieve Your Goals

The digital transformation in banking services is fundamentally changing the way you need to engage and communicate with customers. Raddon Marketing Services can help you transform and align your marketing programs to meet this new reality. We supplement the expertise and resources of your in-house staff so you can achieve your goals quickly and cost-effectively. 

Marketing Planning

Raddon consultants partner with your leadership team to develop a comprehensive strategic marketing plan based on your institution’s vision. We deliver a detailed marketing plan with strategies and tactics for each medium, including online and offline advertising, direct mail, email and social channels.

Digital Marketing

Are you looking for new ways to reach your existing customers and to drive prospective customers to your website and branch locations? Many institutions are using digital marketing channels – such as email, social, search and mobile – to reach and engage their audiences.

Raddon will develop an integrated digital marketing strategy that will help your financial institution connect with consumers by engaging them in digital channels. We will identify and outline channel/media recommendations that may include:

  • Social media
  • Website and mobile
  • Email
  • SEO/content marketing
  • Digital advertising

Direct Mail and Email Marketing

Raddon specializes in both consumer and small business communications, including deposit, card, lending, credit, wealth management and insurance lines of business. We will recommend specific campaigns based on your growth goals, such as:

  • New customer acquisition campaigns
  • Existing relationship expansion with upsell and cross-sell campaigns
  • Valued account utilization and retention

Every initiative begins with using our unique expert approach to targeting, which includes mining your database, householding, segmentation, opportunity identification, list management and market/custom analytics.

Raddon provides detailed tracking and measurement of your marketing campaigns with the goal of continuous gains in household balances and profitability. We continually refine list criteria and marketing messages to improve response rates and maximize ROI.

Marketing Campaign Options

In addition to the direct marketing strategy, planning and expert targeting, Raddon offers Marketing Campaign Options that can be used individually or in combination, depending on your needs. These options include:

  • Direct Mail Copywriting and Design
  • Direct Mail Print, Personalization and Mailing Services
  • Email Creative and Deployment
  • Inbound and Outbound Call Center
  • Statement Messaging Fulfillment

Brand Awareness & Development 

A brand engagement begins with an in-depth, customized brand survey that measures consumer awareness of your institution and provides critical information measuring the effectiveness of media exposure and advertising messages. We analyze learnings; develop brand proof points; and provide in-depth, customized recommendations for capitalizing on your brand strengths and improving on areas of opportunity.

Download our Guide to Marketing Effectiveness