The twin blows of the fallen rate environment and the COVID-19 pandemic have rocked the savings world. Consumers, primed by need and falling rates, have become far more rate sensitive and open to moving funds than any time in recent history.

Institutions now face a margin crunch to go along with retention risk. Navigating rising consumer expectations will require a keen understanding of the most rate-sensitive populations. This study, conducted several months into the pandemic, considers how consumers have managed their savings in light of the pandemic and the rate environment.

Baby Boomers and Retirement: Ready or Not?, examines how prepared the Boomer generation is for the next phase of their life.

Consistently, Boomers underestimate what they will effectively need to save to afford a retirement that maintains their quality of life. This 42-page study examines the value of financial planning, the segments of Boomers who are more or less prepared, and what financial institutions can do to help their customers navigate retirement.