Generation Z: The Touchscreen Generation, examines how this generation’s unique experience growing up amid the rapid evolution of personal technology and the resulting surge in accessible information have shaped their preferences as consumers, especially in the financial services sphere.

As the Millennial generation has matured they have captured the ongoing interest of financial service providers, often overshadowing other generations. Members of “Generation Z” (born starting in the year 2000) will soon step into the spotlight as they begin to enter adulthood and take on financial responsibility. As today’s children grow into tomorrow’s young adults, banks and credit unions that understand them and how they want to move and manage money will be able to create strategies and tactics to capture their business.