Life after Overdraft: Profitably Serving the Mass Market
Regulatory, technological, and cultural forces have united to drive overdraft income downwards. Many financial institutions have relied on this fee income to bolster their revenues or to allow them to offer free checking and other products for the mass market. With that fee source drying up, many institutions are asking whether they can serve the mass market at all.
In this 50-page study, Raddon explores the perspectives, behaviors, and financial goals of these mass market households. Deep dive insights uncovered in this study will ultimately help financial institutions build their messaging and offerings for this segment, thereby increasing their ability to serve these households effectively and efficiently.