Effectively Serving the Hispanic Market
Today’s Hispanic/Latino population is the largest minority population in the United States. Hispanic origin individuals account for almost one out of every five individuals in the United States. As the U.S. continues to become more racially and ethnically diverse, financial institutions need to recognize that the Hispanic/Latino population is not homogeneous.
In this 48-page study, Raddon brings to light the perspectives, behaviors, and financial goals of the U.S. Hispanic consumer. Findings from this study will help financial institutions build their messaging and offerings for this key segment of the population, thus increasing their capacity to serve Hispanic/Latino consumers effectively and efficiently.