Effectively Serving the Hispanic Market

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Effectively Serving the Hispanic Market

February 26, 2018
Lynne Cornelison

Today’s Hispanic/Latino population is the largest minority population in the United States. Hispanic origin individuals account for almost one out of every five individuals in the United States. As the U.S. continues to become more racially and ethnically diverse, financial institutions need to recognize that the Hispanic/Latino population is not homogeneous.

In this 48-page study, Raddon brings to light the perspectives, behaviors, and financial goals of the U.S. Hispanic consumer. Findings from this study will help financial institutions build their messaging and offerings for this key segment of the population, thus increasing their capacity to serve Hispanic/Latino consumers effectively and efficiently.

Price: 
$1,500.00

Inside the Report

Table of Contents: 

Executive Summary
3
Introduction
4
Defining the Hispanic Consumer Market in the United States
5
Financial Perspectives and Goals
12
Savings Needs and Expectations
21
Borrowing Behaviors and Lending Opportunities
26
Delivery and Payment Challenges
32
The Banked and the Unbanked
39
Conclusion
45
Survey Methodology
46
About
47

Sample Chart(s): 

Study Statistics: 

Date Published
February 26, 2018
Author
Lynne Cornelison
Study Length
48
Number of Charts
41
Price
$1,500