As the Millennial generation has matured they have captured the ongoing interest of financial service providers, often overshadowing other generations. Members of “Generation Z” (born starting in the year 2000) will soon step into the spotlight as they begin to enter adulthood and take on financial responsibility. As today’s children grow into tomorrow’s young adults, banks and credit unions that understand them and how they want to move and manage money will be able to create strategies and tactics to capture their business.

In this 44-page study, Raddon brings to light the perspectives, behaviors, and financial goals of the Gen Z consumer. Findings uncovered in this study will ultimately help financial institutions build their messaging and offerings for this segment, thereby increasing their ability to serve these consumers effectively and efficiently.