Generation Z: The Kids Are All Right—How High Schoolers Perceive Financial Needs and Opportunities

You are here

Generation Z: The Kids Are All Right—How High Schoolers Perceive Financial Needs and Opportunities

November 6, 2017
Andrew Vahrenkamp

As the Millennial generation has matured they have captured the ongoing interest of financial service providers, often overshadowing other generations. Members of “Generation Z” (born starting in the year 2000) will soon step into the spotlight as they begin to enter adulthood and take on financial responsibility. As today’s children grow into tomorrow’s young adults, banks and credit unions that understand them and how they want to move and manage money will be able to create strategies and tactics to capture their business.

In this 44-page study, Raddon brings to light the perspectives, behaviors, and financial goals of the Gen Z consumer. Findings uncovered in this study will ultimately help financial institutions build their messaging and offerings for this segment, thereby increasing their ability to serve these consumers effectively and efficiently.

Price: 
$1,500.00

Inside the Report

Table of Contents: 

Executive Summary
3
Introduction
4
Who is Generation Z?
4
Financial Institution Usage
10
Working and Earning
19
Personal Finance
23
Financial Education Programs and Seminars
23
Technology
28
Payments
32
Social Media
35
Conclusions
40
Survey Methodology
40
About Raddon
43

Sample Chart(s): 

Study Statistics: 

Date Published
November 6, 2017
Author
Andrew Vahrenkamp
Study Length
44
Number of Charts
38
Price
$1,500