In this 36-page study, Raddon examines the state of the average American’s personal finances. Many U.S. consumer households are inadequately prepared for unexpected expenses. While demographics like age and income play a role in this lack of readiness, high-income households are often unprepared as well. Financial literacy is a key component to being better equipped and prepared for unforeseen emergency expenses and successfully navigating through life’s financial milestones.

Raddon’s research findings reveal American attitudes toward financial literacy, including a self-assessment of their own literacy levels; consumer views on the importance of financial literacy; trusted sources of financial advice; the impact of financial programs on consumers’ relationships with their financial institutions; key places to promote programs; and the ideal generation to introduce financial programs.