In 2024, financial institutions find themselves navigating a complex landscape marked by economic headwinds and myriad challenges. As the financial ecosystem undergoes dynamic shifts, institutions must meticulously chart their course to ensure resilience and sustained growth.
RADDON RESEARCH INSIGHTS
While many financial topics of discussion are saved for when you reach a certain age, it is important to understand that conversations around retirement and investments do not have an age limit. With economic uncertainty among a wide range of demographics, let’s kick start the conversation and help educate and advise consumers on their financial future. With a focus on retirement, this report examines deposit behaviors among consumers within the last 12 months.
In a recent study conducted by Raddon Research Insights, we took a deep dive into how consumers react to marketing and advertising in general, and for financial institutions specifically. While many think of Gen Z and Millennials when social media is the topic of discussion, we found that Gen X and Baby Boomers may be more influenced by social media advertising than one would think.
WEBINAR: PERFORMANCE ANALYTICS-MARCH 20-21, 2024 2-4 P.M. ET.
Please join us for the complimentary Performance Analytics Virtual Workshop. The two-day workshop, on March 20 and 21 from 2-4 p.m. ET both days, will present research from the Winter 2024 Performance Analytics cycle. Plan to attend both days as different material is presented each day.
Predictive Analytics from Raddon allows financial institutions to build deeper relationships with members and customers through sophisticated targeting and segmentation, which drives greater value, share of wallet and ROI.