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Register for a FREE web demo to learn how RFG's Survey Solutions help financial institutions improve service quality, increase marketing efficiency and leverage customer potential and loyalty to drive sales.  Each year over 250 financial institutions choose RFG's surveys for these benefits: 
Reliable: RFG’s unique sampling and weighting methodology ensures an accurate representation of your household relationships, eliminating the bias that other surveys present.
Measurable: RFG’s peer comparisons provide comprehensive benchmark data to gauge your performance to national and peer group averages.
Actionable: RFG’s survey findings point to strategic and tactical opportunities that will help your institution improve sales, service quality and overall performance.
Meaningful: RFG’s national research experience provides the basis for evaluating your customer preferences in relation to overall consumer trends - we show you how you are unique.
Relevant: RFG addresses the emerging issues affecting financial institutions and their customers.
Unique: RFG offers proprietary features:
  • Targeting Matrix – ties current product demand and targeting efficiency with specific segments in your MCIF system (Customer/Member Relationship Survey Only)

  • Loyalty & Potential Matrix – identifies the segments willing and able to bring you their business

  • Loyalty Index – Measures your customers’ loyalty relative to other institutions

  • Advocacy – Evaluates your customers’ willingness to recommend your institution

  • Service quality matrix – clearly identifies your competitive advantages and opportunities for service improvement based on 20 service attributes

  • Engagement Level – identifies the level of emotional connection your customers have with your institution


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