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Survey
Solutions
Demonstration
Schedule
Register for a
FREE web demo to learn how RFG's
Survey Solutions help financial
institutions improve
service quality, increase marketing
efficiency and leverage customer
potential and loyalty to drive sales.
Each year over 250 financial
institutions choose RFG's surveys for
these benefits:
| Reliable:
RFG’s unique sampling and weighting
methodology ensures an accurate representation of your
household relationships,
eliminating the bias that other
surveys present. |
| Measurable:
RFG’s peer comparisons provide
comprehensive benchmark data to
gauge your performance to national
and peer group averages. |
| Actionable:
RFG’s survey findings point to
strategic and tactical
opportunities that will help your
institution improve sales, service
quality and overall performance. |
|
Meaningful:
RFG’s national research
experience provides the
basis for evaluating your
customer preferences in
relation to overall consumer
trends - we show you how
you are unique. |
|
Relevant:
RFG addresses the emerging issues affecting
financial institutions and their customers. |
Unique:
RFG offers proprietary
features:
-
Targeting Matrix
– ties current product
demand and targeting
efficiency with specific
segments in your MCIF
system (Customer/Member
Relationship Survey Only)
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Loyalty & Potential
Matrix
– identifies the
segments willing and
able to bring you their
business
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Loyalty Index
– Measures your
customers’ loyalty
relative to other
institutions
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Advocacy –
Evaluates your
customers’ willingness
to recommend your
institution
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Service quality
matrix – clearly
identifies your
competitive advantages
and opportunities for
service improvement
based on 20 service
attributes
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Engagement Level
– identifies the level
of emotional connection
your customers have with
your institution
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