RFG Loyalty Index

To provide a consistent means for comparing and benchmarking a credit union’s relative member loyalty to that of other credit unions, RFG created a proprietary metric called the RFG Loyalty Index.

The RFG Loyalty Index is based upon four key measures:

1. Member willingness to give your credit union all future loan business; 
2. Member willingness to give your credit union all future deposit business;
3. Member satisfaction with your credit union, and
4. Likelihood to recommend a family member or friend to your credit union.

The RFG Loyalty Index is only available through RFG's survey programs.  For more information about RFG's member surveys, CLICK HERE.