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  • Identify Branch-Level Sales Potential

  • Determine Where to Add Branches

  • Set Branch Sales Goals by Product Based on Quantifiable Market Potential

Branching is the industry’s most significant expense, but branching can also be the most important factor in achieving sustainable growth. To address this issue, RFG developed the Market Area Analysis as a tool for institutions to evaluate the sales potential of their current and future branch locations.

Whether you plan to build, close, merge, acquire or leverage your existing branches, RFG’s Market Area Analysis quantifies current and future growth potential among customers and non-customers within each trade area.


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