ALMOST HALF ARE LIKELY TO USE PC BANKING


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Issues addressed in this 17 page consumer and competitive study include:

• What percent of small businesses currently use PC banking?
• What percent of small businesses are likely to use PC banking?
• What attributes do small businesses consider most important?
• Does PC banking penetration differ by type of company? Form of ownership? Sales? Number of employees?
• Do PC banking users place less importance on branch location?

Commissioned by the 200 syndicated financial institution clients of the Raddon Financial Group (RFG), this section of RFG’s comprehensive Fall 2000 research study explores the current state of the commercial/small business market and details the perceptions and behavior of small business owners.

Based upon 1,351 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 1.5% to 2.7% at the 95% level of confidence.

RFG will provide a customized set of data tabulations using a segmentation scheme based on specific variables.