ONE OUT OF FIVE HAS AN AVERAGE CREDIT SCORE


View Full Graph and Table

Issues addressed in this 43 page consumer and competitive study include:

• What is the profile of small business in terms of standard industrial classification, annual sales and credit score rating?
• Overall, what types of financial institutions do small businesses use for their banking needs?
• What types of institutions do small businesses consider their primary financial institution and what are the reasons they consider it their primary?
• What is the distance to their primary financial institution?
• What products do small businesses own and what balances do they hold?
• What financial services do small businesses utilize?
• For what type of business functions do small businesses use a personal computer?
• What is the most recent loan or line that the small business has obtained and the reason they applied at the institution?

Commissioned by the 200 syndicated financial institution clients of the Raddon Financial Group (RFG), this section of RFG’s comprehensive Spring 2002 research study explores the current state of the commercial/small business market and details the perceptions and behavior of small business owners.

Based upon 1,224 survey responses of a randomly drawn sample of members of a nationally representative direct mail panel, the consumer responses used in this study were weighted to reflect the nation’s demographic composition. The study’s confidence interval for any proportion gathered in the survey is in a range of 2.0% to 3.0% at the 95% level of confidence.

RFG will provide a customized set of data tabulations using a segmentation scheme based on specific variables.